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It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.
The role of beauty for women in China, Korea and Japan.
A quarter of people globally say they’re spending more on electronics, books and movies.
Almost two-thirds say cost of groceries has increased even as economies face deflationary pressures.
This ninth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.
Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.
Using exclusive data from our local COVID-19 Signals tracker (five waves completed in Hong Kong between March and June 2020) our local experts will showcase what consumers are thinking and doing today, and their thoughts on tomorrow:
Join this free webinar to access the very latest Ipsos data on the impact of COVID-19 on consumption and expectations of Hong Kong consumers.
This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.